The Marketer who cried "For Sale"
A MARKETER who worked for a powerful corporation lured many customers by crying, "For sale! For sale! You need this!" on every program, movie, newspaper and billboard. Impressed with his success, other marketers did the same; and soon "For sale!" adorned any surface upon which the message would fit. One day the marketer came up with his own shoddy product and tried to sell it, but the people were so inundated with crap that they had developed powerful psychological filters and the message never got through.
There is no surface, only ad space.
The Shepherd's Boy and the Wolf (original fable)
A SHEPHERD-BOY, who watched a flock of sheep near a village, brought out the villagers three or four times by crying out, "Wolf! Wolf!" and when his neighbors came to help him, laughed at them for their pains. The Wolf, however, did truly come at last. The Shepherd-boy, now really alarmed, shouted in an agony of terror: "Pray, do come and help me; the Wolf is killing the sheep'; but no one paid any heed to his cries, nor rendered any assistance. The Wolf, having no cause of fear, at his leisure lacerated or destroyed the whole flock.
There is no believing a liar, even when he speaks the truth.